Giorgio Armani, the famous perfumer takes us on a dreamlike and sensory journey with a reddit of his elixir: My Way. The music in the ad is a cover of “My Way” by Franck Sinatra by the artist Clara Luciani.
Advertisement for Armani My Way 2023 perfume
Giorgio Armani’s My way ad takes us on a journey to the four corners of the world. It begins at dusk, in the desert with a young woman coming out of a tent. We see campfires crackling. It is then the sunrise that makes its appearance and we discover the perfume bottle, with the rising sun in the background. The young woman who walks in the dunes heads for a hot air balloon, placed on the ground. We then find her in Greece, in the winding streets of a typical village, with her camera and children running around her. The young woman is amazed by the beauty of the place and discovers all the beautiful petals sold on the market. She will also see them fall on her.
The young woman then finds herself riding a motorcycle and hitting the road. She reaches the edge of the sea where a man seems to be waiting for her. He hands her a pair of binoculars to admire the horizon where pink flamingos take flight. Still equipped with her old camera, the young woman is invited by children to a getaway in caves. There, she discovers a magnificent underground world with fireflies shining on the roof, giving it the appearance of a starry sky. Finally, at the bottom of the cave, she discovers a natural opening that opens directly onto the ocean.
What is the music of the Armani My Way 2023 perfume ad
To present us the reddit of his perfume “My Way”, Giorgio Armani opted for a very chosen title by Frank Sinatra. This is the song “My Way” written by Paul Anka and released in 1969. The track has become a popular classic and is often associated with Sinatra’s musical career.
The song originally was composed by Jacques Revaux in 1967, but with different lyrics. It’s the famous title “Comme d’habitue” whose tune is so familiar to us. After several artists, including Michel Sardou, refused it, Hervé Vilard is expected to sing it. However, it will ultimately be Claude François who will inherit it. The latter will modify the lyrics with the help of lyricist Gilles Thibault. With the success it met upon its release, the song ended up crossing the Atlantic to be interpreted by Franck Sinatra.
Today, “My Way” is considered one of the most iconic songs of Frank Sinatra’s career. It has been repeated countless times. The song is often played at events such as weddings and funerals. It continues to touch people of all generations and remains one of the most popular tracks in pop music.
Frank Sinatra
Also called “The Voice”, Frank Sinatra was a famous American singer, actor and producer. Franck was born December 12, 1915 in Hoboken, New Jersey and died May 14, 1998 in Los Angeles, California. He began his musical career in the 1940s and quickly became one of the greatest pop singers of the time.
Sinatra was known for his powerful and expressive voice which earned him the nickname “The Voice”. Her charming and elegant style on stage earned her to become the darling of women. He has recorded many hit albums over the years. Several of his songs have become true pop legends. We can cite among others “Come Fly with Me”, “Fly Me to the Moon” or “New York, New York”.
In 2018, Clara Luciani released her first album, “Stop dancing”. The latter is a real success. Very well received by critics and the public. The album mixes sounds of pop, jazz and French music. The young artist is considered one of the most important and promising voices in current French music.
The perfume “My way” by Giorgio Armani
“My Way” is a fragrance for women launched by the Giorgio Armani brand in 2020. It is a floral and fruity fragrance, with top notes of green apple and bergamot, middle notes of jasmine, peony and rose, and base notes of vanilla, musk and sandalwood. The perfume leaves in its wake a luminous, fresh and feminine fragrance. When it was released, Puerto Rican actress Adria Arjona embodied the face of the brand. This year, Armani is launching a new version of My Way with a refillable bottle.
Who is the model for the Armani My Way 2023 perfume ad?
To promote his My Way reddit in 2023, Giorgio Armani chose to call on Sydney Sweeney. This is an American actress born in 1997. She first appeared on screen in 2017. Since then, she has appeared in several films and television series. We can for example mention “Sharp Objects”, “Euphoria” or even “The Deuce”.
Sydney Sweeney is known for her captivating and compelling on-screen performances. She is also unanimous for her commitment when she plays difficult and complex roles. She has received critical acclaim for her performances, and is considered one of the most talented and promising actresses of her generation.
Besides being an actress, Sydney Sweeney is also known for her commitment to diversity and inclusivity in the film industry. She is a women’s and LGBTQ+ rights activist. Sydney is considered a leading figure for positive portrayal in the media.
